When a sustainable fashion designer teams up with a carmaker

Jaguar Land Rover launched their new car the Range Rover Evoque in London.

British stars all came together for the launch, with Bodyguard star Richard Madden joining a host of famous faces on the red carpet, including Guy Ritchie, Taron Egerton, Luke Evans, Millie Mackintosh, Mollie King.

However, the new car offers the choice of hybrid-electric engines, at the prestigious evening the centre of attention was more on the interior design of the car.

The brand collaborated with a number of fashion and technology brands, for example, British luxury brand Mulberry reimagined sustainably-sourced Eucalyptus interior material, but other specially developed textiles are featured as well, such as Kvadrat wool blend and Dinamica suede cloth, to offer premium alternatives to leather.

Click on the video above to see how British fashion model and activist Adwoa Aboah found a way to demonstrate the responsibly-sourced materials that are featured in the car.